Think Big Analytics

Think Big Analytics is a company based out of Mountain View, California. The company is dedicated to consulting companies and discovering opportunities for businesses to use Hadoop. Think Big Analytics comes into businesses and convinces them to start using Hadoop and really unlock the value in all their data. Hadoop allows the organizations to store all of their structured and unstructured data. Hadoop can be further utilized by running detailed and complex queries to unlock the value in the unstructured data and find trends that were not obvious, or even apparent because the data was not being stored and analyzed without Hadoop. Think Big Analytics consults companies on the ways that they could be using their data to create business value in ways that they had not thought possible with their simple relational databases that can't handle the unstructured data they were creating every day. Think Big Analytics also offers a seminar and a brainstorming sessions so businesses can conceptualize the need for a system to analyze their unstructured data and really use it for maximum results.

Think Big Analytics works with a variety of fields and companies to try and bring Hadoop and its advantages to companies. However, it is impossible to find any information on jobs that Think Big Analytics has completed without formally requesting whitepapers. Think Big Analytics has helped companies in the fields of advertising, social media, financial services, retail, and healthcare. In theory, since I don't have a actual case, Think Big sits down with the client and educate them on the benefits of using Hadoop and implementing the system in their business. The next step is the envisioning process. Here Think Big helps the clients to brainstorm what Hadoop will be used for within their organization. The last part of the process is the engineering process. Here, Think Big Anaytics constructs solutions for the clients using Hadoop and the supporting elements associated with it. I imagine this is what the process would look like in an actual case. For instance, Think Big might help an advertising company to use Hadoop to gather unstructured data pertaining to companies they represent and the sentiment surrounding them. Think Big would help them put this data to use and set up solutions for creating value from the data.

My evaluation of Think Big Analytics is that they could be useful to a company. It is difficult though because, their may not be much of a calling for them in several years. If companies adapt Hadoop at a decent rate and  understand the value of Hadoop I can picture many companies keeping in house Hadoop professionals to set up and provide Hadoop solutions. They seem to do well as a start up for the Hadoop process within companies but if Hadoop continues to grow in popularity they might fade out as less companies need help setting up Hadoop and more people become comfortable setting up and working within the Hadoop infrastructure.

This is Think Big Analytics Reference Architecture.